Straight answers about websites and search
Timely, source-led analysis of web design, search, AI and the tools changing how businesses win customers online.
- Web design
- Conversion
- Technical SEO
- Automation
Topics
Guidance organised by the work in front of you.
Each topic maps to a service we deliver, so the advice comes from projects rather than theory.
Web design & UX
Page structure, messaging hierarchy and the design decisions that change conversion rates.
TopicConversion & landing pages
Offer framing, proof, form design and the reasons campaign traffic fails to convert.
TopicTechnical SEO & AEO
Crawling, indexation, Core Web Vitals, schema and being quotable by AI answer engines.
TopicPlatforms & automation
Choosing a platform, migrating safely and connecting the website to your CRM.
Reading by service
Start with the service you are weighing up.
Quick answers
The questions we are asked most.
How much should a small business website cost?
A credible small business site should cost between $500 and $1,200 for most service businesses. We charge $500 for a 3-page website, $1,200 for up to ten pages and $200 for a single landing page.
How often should a website be redesigned?
Every three to five years, or sooner if the site is slow, not mobile-friendly, hard to edit or no longer reflects what you sell. Often targeted fixes beat a full rebuild.
What makes a website rank on Google?
Crawlable structure, fast loading, genuinely useful content matched to search intent, clear internal linking, schema markup and credible signals such as reviews and citations.
Need advice on a live project?
Tell us what you are building or improving. You will get a direct reply from the people who do the work—with scope, timeline and a fixed price.